Edward RaekerJul 26, 20223 minWhy Good Video is So Important to StartupsIf you work in, or adjacent to, the entrepreneurial world you’ve probably been exposed to the ‘minimum viable product’ or ‘MVP’...
Edward RaekerJul 16, 20212 minDoes Corporate Video Have to Be Boring?The short answer is a qualified ‘no.’ The long answer is still ‘no’. The term ‘boring’ is purely subjective. Personal taste is as varied...
Edward RaekerJul 1, 20212 minWhat Is A Brand Film?(and does my company need one?) A brand film is a compelling short video that expresses your company’s core value(s) without attempting...
Edward RaekerJun 24, 20212 minCut to the Good PartDon’t make your short-form video work too hard. In an age of decreasing attention spans and increasing noise, short laser-focused videos...
Edward RaekerJun 13, 20212 minSpreadin' the LoveHow 1 Content Project Puts Food on 8 Tables: My friend Sev has an adage: ‘Spread the Love.’ At every opportunity, Sev brings other...