Why Good Video is So Important to Startups
If you work in, or adjacent to, the entrepreneurial world you’ve probably been exposed to the ‘minimum viable product’ or ‘MVP’...
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Edward Raeker
- Jul 16, 2021
- 2 min
Does Corporate Video Have to Be Boring?
The short answer is a qualified ‘no.’ The long answer is still ‘no’. The term ‘boring’ is purely subjective. Personal taste is as varied...
Edward Raeker
- Jul 1, 2021
- 2 min
What Is A Brand Film?
(and does my company need one?) A brand film is a compelling short video that expresses your company’s core value(s) without attempting...
Edward Raeker
- Jun 24, 2021
- 2 min
Cut to the Good Part
Don’t make your short-form video work too hard. In an age of decreasing attention spans and increasing noise, short laser-focused videos...
Edward Raeker
- Jun 13, 2021
- 2 min
Spreadin' the Love
How 1 Content Project Puts Food on 8 Tables: My friend Sev has an adage: ‘Spread the Love.’ At every opportunity, Sev brings other...
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